Why Is the Brand Graphics Policy Important?

Brand graphics involves the use of logos, typefaces and colors to create a clearly recognizable image for an institution. A brand graphics policy is necessary for organizations as large and diverse as UofL to build and communicate a clear institutional brand identity for its many target audiences.

A successful brand graphics program helps the university develop strong name recognition by defining a "look" for all university materials that audiences instantly identify with UofL. This does not mean that all materials must look exactly alike. It does mean that they must all clearly belong to the same family, with logos, typefaces and colors used consistently.

Through a consistent brand graphics program, UofL can project a strong, unified and professional image to all audiences even though communications are coming from hundreds of separate units across our campuses. Following this policy officially identifies your unit as part of the university, increasing brand identity with your audience and making it more likely that your message will be received.

To what types of materials do the brand graphics policy apply?

The policy applies to all brochures, publications, periodicals, websites and any other type of marketing materials produced by the university or partner agencies for external audiences.
Materials governed by the policy include, but are not limited to, the following:

• Recruitment brochures
• Viewbooks or annual reports
• Publications for alumni and donors
• Official university websites
• Departmental program information
• Periodical magazines or newsletters
• Promotional videos and CDs
• Stationery and business cards
• Banners and posters
• Promotional items and merchandise
• Campus signage
• Apparel